About TWLVTEN

Print on Demand Built for Culture

TWLVTEN is a next-generation premium merchandise platform built for artists who want to own their audience and sell directly to fans, without compromise.

Artists deserve better control, better margins, and a better connection with their fans.

Founded by Samba, TWLVTEN sits at the intersection of music, fashion, and culture. With over two decades of experience across global touring, merchandising, and artist development, the platform was created to solve a simple problem: artists deserve better control, better margins, and a better connection with their fans.

We partner with artists and brands to build fully customized online stores, combining premium product, seamless e-commerce, and real-time fan engagement. From exclusive drops to live event activations, TWLVTEN turns moments into revenue.

The model

Simple by design.

Direct-to-fan sales.

No middlemen. Fans buy from your store, with your branding, in your voice. The relationship stays yours.

Profit split in your favour.

You keep the majority. We take care of the printing, fulfilment, and customer service while the margin sits with the artist.

Full transparency.

Monthly reporting on every sale. No hidden fees, no surprise deductions. You see exactly what came in and what goes out.

Customer data, owned.

Access to who your fans are. Build long-term relationships and bring them with you to the next drop, the next tour, the next album.

Innovation

Scan. Shop. Stay in the moment.

Through live QR-code commerce, fans can scan, shop, and receive merchandise direct to their door, whether they're in a club, at a festival, or watching from home. We turn moments into revenue.

Built on Culture